An Elegant Data Stack for Embedded Analytics

3/7/2024

Paying customers have high expectations for the performance, usability and reliability of your embedded analytics offering. We make the case for leveraging a data stack and front end that allow for optimizing your customer’s experience while generating a positive ROI via low unit cost and increased value.

Read on Substack

Data Monetization Strategies: Benchmarking Case Studies

2/7/2024

Benchmarking is a great way to monetize data that your business already has (or has access to), and can lead to new revenue streams and increased product fidelity. Here are a few case studies that illustrate various use cases for selling benchmarking metrics to customers.

Read on Substack

Embedded Analytics | Under the Hood

1/30/2024

“Embedded Analytics” is among the buzzwords buzzing across the data world, and there is real market value available to those who get it right. With the appropriate technologies and organizational practices in place, companies can position themselves to leverage embedded analytics to monetize their data and drive and product usage.

Read on Substack

Data Monetization Strategies: Data Delivery Options

1/25/2024

If you are working on a data monetization product chances are you are rightfully focused on designing a useful data delivery layer – after all, this is the component in your stack where your data first enters your customers’ workflows and thus where they begin to realize value from your efforts.

Read on Substack

Data Monetization Strategies: The Semantic Layer Advantage

1/23/2024

In the realm of data monetization, the integration of a semantic layer stands out as a key component in building a pricing strategy.

Read on Substack